We help Businesses succeed. Organizations tell their stories. Individuals communicate.

Bringing proven industry expertise.


People are her business. Betty-Jo Cugini will get you the results you need & the results you want. She is a hands-on Media Consultant, Proven Leader and Award Winning Journalist who can Point You In The Right Direction!

Weathervane Communications provides Media Training, Video Storytelling & Management Consulting for multiple non-profit and for-profit businesses and clients.

Highlighting over 25 years of experience, Betty-Jo has worked across multiple media platforms – Digital Media, Broadcast, Print and Radio and has the experience and expertise to help your brand. As a Producer, Cugini focuses on Video Storytelling and Commercials, along with Documentary work. Cugini’s current work has been recognized with accolades & awards since establishing Weathervane Communications in 2010.

Years of Experience
Emmy Awards
Emmy Nominations
Programs For Rhode Island PBS
Six Sigma Green Belt Certification
Years Educating Emerson College Students

Media Training

Focus your message and get it out there! Coverage, Social Media, Press Conferences and Releases.

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Documentaries – Storytelling

Preserve and share stories through video storytelling. Educate, entertain, and inspire viewers, readers, and listeners.

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Video – Sharing Information

Share your story across multiple platforms. Let us help you create a visual narrative, commercial, PSA, and more.

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On-Camera & Talent Coaching

Broadcast and live video platforms, for both on-air talent and the novice.

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Testimonials from Leading Industry Figures

"Working with Betty Jo and Weathervane Communications is a pleasure. She is savvy, experienced, passionate about her projects , clients. What is also refreshing she brings a realistic and refreshing understanding of the ever changing and complicated communications processes from traditional media to the latest breaking digital/social media breaking developments."
— John Palumbo, President & Publisher
“Working with Betty-Jo Cugini and Weathervane Communications was not only a pleasure but a learning experience. She goes above and beyond in making connections to the right people and getting the message out. I look forward to working with Betty-Jo on future projects, hopefully very soon. Our organizations message is clear thanks to the great work of Weathervane Communications.”
— Chief Richard A. Susi (Ret.), Executive Director
Rhode Island Association of Fire Chiefs
“As President of the Rhode Island Association of Fire Chief we engaged several years ago with Weathervane Communication and Betty-Jo. They certainly raised the bar of our Association's exposure to a very high level. Words like credible, professionalism, dedication and enthusiasm can best describe Betty-Jo and Weathervane Communication. By far one of the best decisions our Association made was to work with Betty-Jo and Weathervane Communications.”
— Chief Frank M. Brown
President, RI Association of Fire Chiefs
" I’ve worked with Betty-Jo for over 30 years and she has consistently brought professionalism and creativity to every endeavor. She brings to bare her vast experience to see each project to a successful completion, always leaving clients delighted."
— Jim Karpiechik, President, Ocean State Video
"Betty-Jo produces masterful documentaries, telling stories that touch the heart, and uplift and inform our audiences. A consummate professional, she brings a meaningful perspective to the Rhode Island PBS community."
— David Piccerelli, President/CEO, Rhode Island PBS

Success Stories

See how we’ve helped these organizations tell their stories effectively.

Can we Help You?

With Betty-Jo’s experience in the media industry, you can trust she will help your brand. Media training, documentary work, storytelling, video, talent coaching, management training. Weathervane can help.
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